We probably wouldn’t place ourselves in a list of the 80 things, men, women, technology, books, food, booze, jokes, hunches, notions and bold ideas that define our time. But we’ve only been going as a magazine for less than two years, so what do we know? Esquire, on the other hand, has been going for four score years and more in the US. Issue one featured the writing of Ernest Hemingway and this month’s celebratory 80th anniversary edition includes a photo shoot of 80 extraordinary men that took almost a year to pull together.

Our copy arrived in the post this week and we’re delighted to be featured in such a milestone issue. Hot Rum Cow gets a plug in the Esquire 80 as a great example of what can still be achieved with paper. Paper – more specifically, lovingly crafted independent magazines and books – comes in at number four on the list, snugly squeezed between Best-Dressed Man in America, basketball player, Dwyane Wade and Rookie of the Year, Kim Jong-Un.

Tyler Cabot describes Hot Rum Cow as a magazine “with the character and physicality of a classic bar”. He also praises the beauty of Swallow Magazine and the transportive quality of We Are Here magazine. “When a book or magazine becomes an object you can keep and display and pass on, it becomes something different altogether – a luxury item. Digital media won’t die. And neither will our instinct to hold and own beautiful things,” he concludes.

“Hear, hear,” we say. Long live paper and here’s to 80 more years of Esquire (and, if it’s not too much to ask, Hot Rum Cow).

Click on the image below to read the original article.

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